SEO FOR BEGINNERS: AN EASY WAY TO INCREASE YOUR WEBSITE’S VISIBILITY
As a freelance Digital marketer in Kannur, I often get this question. What exactly is SEO? So let me start by explaining this!
SEO or Search Engine Optimization, is the practice of making your website more visible in SERP such as Google or Bing. In other words, it’s about optimizing your website to rank top in the search for that specific keyword.
Now Why is SEO so important?
- More organic traffic: Without having to pay for ads, your website can be ranked in the top position organically in search engines, which helps people find your website easily.
- Increased Brand Awareness: Optimizing a website can help your brand rank higher in the industry you serve.
- Better User Experience: SEO often involves making your website easier to navigate and understand, which can lead to a better user experience.
Let’s learn the best ways to rank your website as a digital strategist in Kannur
- Keyword Research: Identify relevant keywords that your target audience is searching for. Tools like Google Keyword Planner, Ubbersuggest, semrush can help you find keywords, their search volume and other info.
- On-Page Optimization:
- Keyword Placement: Include your target keywords in your page titles, headings, meta descriptions, and content.
- Quality Content: Create high-quality, informative content that addresses your audience’s needs.
- Optimized Images: Use descriptive file names and alt text for your images.
- Technical SEO:
- Mobile-Friendliness: Make sure your website is optimized for mobile devices too.
- Page Speed: Optimize your website’s loading speed. You can check your page speed with pagespeed insights.
- URL Structure: Use clean and descriptive URLs.
- XML Sitemap: Create an XML sitemap to help search engines understand your website’s structure, so that it’s easy for google to crawl.
- Off-Page SEO:
- Backlinks: Build high-quality backlinks from reputable websites. Also, beware of spam score.
- Social Media: Share your content on social media to increase visibility.
- Local SEO: Optimize your website for local search if you have a physical location. Google My Business helps to locate your store locations on Google maps.
You can also track your progress with the help of some tools mentioned below:
- Google Analytics: used to track your website’s performance and overview. Also provides every metrics of page visits, ranking etc.
- Moz: helps to rank your website with keyword suggestions, and provides the metrics of Domain Authority (DA) and spam score of websites.
- Semrush: Used for keyword reasearch, suggests ideas to improve your SEO and more.
- Pagespeed insights: Used to help you find your website’s speed. Also suggests the issues to fix your website’s speed.
Remember, unlike paid ads, SEO is a long-term strategy. It takes time and effort to get the result. Additionally, it doesn’t stop when one achieves the results. You must consistently update your website’s content. SEO is evolving and so stay updated with the latest trends and practices. To know more about the latest updates visit my profile, a freelance digital marketer in Kannur who has expertise in Web development, content writing, SEO and google ads.